CRO · Conversion Rate Optimization

CRO. More sales,
same traffic.

We turn more visitors into customers without raising your ad budget.
Audits, A/B testing and redesign focused on measurable results.

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What's included

The CRO process

A repeatable, data-driven method. Nothing ships on a guess. Every cycle ends with learnings that feed the next one.

Heuristic audit

Full site review: UX, copy, flows, mobile. We identify friction in the funnel.
Quantitative analysis

Google Analytics, heatmaps, session recordings, surveys. Data confirms the hypothesis.
Experiment design

We prioritize with ICE/PIE. We design variants and prep them for A/B testing.
Testing & validation

We run tests with a minimum 95% statistical significance. Nothing ships without data.
Rollout & scale

What wins gets implemented permanently. We iterate on the results.
Report & next cycle

We document what we learned and kick off the next cycle. CRO never really ends: each iteration feeds the next.

Results

CRO cases

WordPress

coltefinanciera.com.co

Full website redesign for a financial institution with 40 years of history.

We built Coltefinanciera's new site from the ground up, focused on converting visitors into qualified leads for their financial products. The UI came from an external designer we coordinated.

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