Types of Website Support Services
Every day comes with new updates and capabilities to the software and services we use, that’s why we want to make it easier for you and present the different ways you can work to keep your site in a good shape with the proper web support tasks.
Your site is like your car, it needs to be regularly maintained and serviced in order to keep it working as it should or it will eventually break down.
Performing regular website maintenance lets you focus on growing and improving your business and worry less about your website support.
There are tasks you should expect to be done on a regular basis on your website, these are the ones we think are the most important:
Updating Website Software
If you are using a content management system like WordPress, we recommend to always have your core and plugins up to date.
WordPress core and plugins developers create newer versions to give us more features and bug fixes. Also, security and performance improvements are there in updates.
Updating to the latest version avoids the vulnerability present in previous versions.
Updating plugins and core prevents hackers to insert malicious code through, such malicious codes can steal your confidential information or even create a bad SEO impact on your site.
Improving Website Speed
Page loading is clearly a significant piece of the user experience, web visitors care about getting to the data they need as quick as could be expected under the circumstances.
Another significant factor to consider is the way by which page load speed influences your search engine rankings.
If people are navigating out of your web page as fast as they got there, then Google will think your website isn’t important so they will push it further down the rankings.
Pages with a more extended load time will, in general, have higher bounce rates and lower average time on page.
Longer load times have also been shown to negatively affect conversions.
Backing Up Files
It is critical to have your website backed up regularly. The website backup implies that you can have a similar copy of your content and data with you.
You can guard it. Whatever happens to your website, the information will be accessible to you, and you can use it later.
Developing Content Strategies
Regardless of whether you’re simply beginning with content marketing or you’ve been using a similar methodology for some time, it never damages to return to your content procedure plan – to ensure it’s state-of-the-art, inventive, and solid.
The initial step to getting a major advantage over the competition is to have a strong, savvy content marketing plan set up.
A good content strategy refers to the management of pretty much any tangible media that you create and own: written, visual or downloadable.
It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
Search Engine Optimization
Search engine optimization is important for the success of any online business. In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
Most of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages.
To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions for your most common keywords.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
Consistency is a golden-rule in design.
To provide a quality experience to your users it is essential that you are consistent in both design and content of your websites.
Consistency is the biggest factor that separates a negative experience from a positive one.
Users become familiar with the small details of your site. They’ll associate a specific color as your “link color”, they’ll come to recognize the typeface of your body copy, etc.
The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent.
Website responsiveness is also a great way to refine the content on your site, making sure that people using a mobile device are only seeing the most essential information.
With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly.
A site with an effective mobile experience will show up in search results above one without.
Adding New Features & Functionality
Last but not least, there’s always room for improvement.
No matter if you have an informational website or an eCommerce store, you can always add new functionalities to your site and offer a bigger experience to your users.
Imagination is the limit.
It’s practically required for businesses that want to remain relevant in their industry.
Companies that hope to not just survive, but thrive in the market need to integrate new design trends, unique elements, and innovative technology.
These updates, often in the shape of new website functionalities can help brands stay on the forefront of their industry, continually capture consumers, and constantly increase revenue.
As you see, there is a lot of web support tasks you can do to boost your site and offer a better experience to your users, each of these tasks we present above gives you the possibility to enhance and improve your site, you may want to start with a couple and we are completely sure the benefits of it would impress you.
We would like to help you with improving your site and making your website experience much better for your audience and users.
If you would like to hire us for any web support or improvement tasks for your WordPress or Shopify site, you can click here and book a meeting with the CodeBulls Team right away.