{"id":5776,"date":"2024-08-14T14:54:25","date_gmt":"2024-08-14T19:54:25","guid":{"rendered":"https:\/\/codebullsteam.com\/?p=5776"},"modified":"2024-08-21T11:49:32","modified_gmt":"2024-08-21T16:49:32","slug":"guia-internacionalizar-un-sitio-web-wordpress","status":"publish","type":"post","link":"https:\/\/codebullsteam.com\/es\/guia-internacionalizar-un-sitio-web-wordpress\/","title":{"rendered":"[Gu\u00eda Completa] Internacionalizar un Sitio Web WordPress (Idiomas, Monedas y Env\u00edos)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introducci\u00f3n<\/h2>\n\n\n\n<p>Internacionalizar tu sitio web WordPress es un paso crucial si deseas expandir tu negocio a nuevos mercados. Este proceso implica adaptar tu tienda para que sea accesible a usuarios de diferentes pa\u00edses, permitiendo que naveguen y compren en su idioma y moneda preferidos. En esta gu\u00eda, te explicaremos c\u00f3mo hacerlo de manera efectiva, abarcando desde la selecci\u00f3n de plugins hasta la configuraci\u00f3n de env\u00edos internacionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Selecci\u00f3n de Plugins para Multiling\u00fcismo<\/h2>\n\n\n\n<p>Para convertir tu sitio web en multiling\u00fce, necesitar\u00e1s un plugin que te permita agregar y gestionar diferentes idiomas. Algunas opciones recomendadas son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/wpml.org\/es\/\" target=\"_blank\" rel=\"noopener\">WPML (WordPress Multilingual Plugin)<\/a><\/strong>: Es uno de los plugins m\u00e1s populares para gestionar varios idiomas. Te permite traducir p\u00e1ginas, publicaciones, tipos de contenido, men\u00fas y m\u00e1s.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/polylang.pro\/\" target=\"_blank\" rel=\"noopener\">Polylang<\/a><\/strong>: Una alternativa gratuita que tambi\u00e9n ofrece funciones completas de multiling\u00fcismo, aunque para funciones avanzadas puedes necesitar la versi\u00f3n Pro.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.weglot.com\/es\" target=\"_blank\" rel=\"noopener\">Weglot<\/a><\/strong>: Este plugin traduce autom\u00e1ticamente tu sitio web y lo gestiona como una soluci\u00f3n SaaS, lo que puede ser m\u00e1s conveniente para aquellos que buscan una configuraci\u00f3n sencilla.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9c22b1e3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/wpml-logo.svg\" alt=\"Logo de WPML\" class=\"wp-image-5791\" style=\"width:200px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>WPML<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/polylang-logo.png\" alt=\"Logo de Polylang\" class=\"wp-image-5793\" style=\"width:200px\" title=\"\" srcset=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/polylang-logo.png 256w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/polylang-logo-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><figcaption class=\"wp-element-caption\"><em>Polylang<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/weglot-logo.webp\" alt=\"Logo de Weglot\" class=\"wp-image-5795\" style=\"width:200px\" title=\"\" srcset=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/weglot-logo.webp 225w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/weglot-logo-150x150.webp 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption class=\"wp-element-caption\"><em>Weglot<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Configuraci\u00f3n de Idiomas<\/h2>\n\n\n\n<p>Una vez instalado el plugin de tu elecci\u00f3n, es momento de configurar los idiomas. Aqu\u00ed te mostramos c\u00f3mo hacerlo con WPML:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Instalaci\u00f3n del Plugin<\/strong>: Ve a la secci\u00f3n de plugins en tu panel de administraci\u00f3n de WordPress, busca WPML, inst\u00e1lalo y act\u00edvalo.<\/li>\n\n\n\n<li><strong>Agregar Idiomas<\/strong>: Desde el panel de WPML, selecciona los idiomas que deseas agregar a tu sitio. Puedes elegir entre m\u00e1s de 40 idiomas predeterminados.<\/li>\n\n\n\n<li><strong>Configurar Traducciones<\/strong>: Define si las traducciones ser\u00e1n manuales o autom\u00e1ticas, y asigna traductores si es necesario.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"http:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-idioma-en-wpml-1024x474.png\" alt=\"Im\u00e1gen de c\u00f3mo agregar un nuevo idioma desde WPML\" class=\"wp-image-5782\" title=\"\" srcset=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-idioma-en-wpml-1024x474.png 1024w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-idioma-en-wpml-300x139.png 300w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-idioma-en-wpml-768x355.png 768w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-idioma-en-wpml-1536x711.png 1536w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-idioma-en-wpml.png 1919w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f3mo agregar un nuevo idioma desde WPML<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. A\u00f1adir M\u00faltiples Monedas<\/h2>\n\n\n\n<p>Para que tus clientes puedan pagar en su moneda local, es importante que configures una opci\u00f3n de m\u00faltiples monedas en tu tienda. El plugin <strong>WooCommerce Multilingual<\/strong> (compatible con WPML) es una excelente opci\u00f3n.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Instalaci\u00f3n<\/strong>: Instala WooCommerce Multilingual desde el repositorio de plugins de WordPress.<\/li>\n\n\n\n<li><strong>Configuraci\u00f3n de Monedas<\/strong>: Ve a la secci\u00f3n de WooCommerce en tu panel de administraci\u00f3n, selecciona \u00abMultilingual\u00bb y luego \u00abMonedas\u00bb. Aqu\u00ed podr\u00e1s agregar las monedas que desees.<\/li>\n\n\n\n<li><strong>Tarifas de Conversi\u00f3n<\/strong>: Puedes configurar tarifas de conversi\u00f3n autom\u00e1ticas usando servicios externos como Open Exchange Rates, o puedes configurarlas manualmente.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-monedas-en-wordpress-1024x473.png\" alt=\"Im\u00e1gen de c\u00f3mo agregar monedas en WordPress\" class=\"wp-image-5797\" style=\"width:1024px;height:auto\" title=\"\" srcset=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-monedas-en-wordpress-1024x473.png 1024w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-monedas-en-wordpress-300x139.png 300w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-monedas-en-wordpress-768x355.png 768w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-monedas-en-wordpress-1536x710.png 1536w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-monedas-en-wordpress.png 1919w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f3mo agregar monedas en WordPress<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Configuraci\u00f3n de Env\u00edos Internacionales<\/h2>\n\n\n\n<p>Una vez que has agregado idiomas y monedas, el siguiente paso es configurar los env\u00edos internacionales. WooCommerce facilita este proceso con sus opciones de env\u00edo integradas y plugins adicionales:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Zonas de Env\u00edo<\/strong>: En WooCommerce, ve a la secci\u00f3n \u00abEnv\u00edo\u00bb y luego \u00abZonas de Env\u00edo\u00bb. Aqu\u00ed puedes agregar zonas espec\u00edficas para diferentes pa\u00edses o regiones.<\/li>\n\n\n\n<li><strong>M\u00e9todos de Env\u00edo<\/strong>: Para cada zona de env\u00edo, puedes asignar m\u00e9todos como tarifa fija, env\u00edo gratuito o tarifas en tiempo real a trav\u00e9s de servicios como DHL o FedEx.<\/li>\n\n\n\n<li><strong>Plugins Adicionales<\/strong>: Considera usar plugins como <strong><a href=\"https:\/\/es.wordpress.org\/plugins\/flexible-shipping\/\" target=\"_blank\" rel=\"noopener\">Table Rate Shipping<\/a><\/strong> para configurar tarifas m\u00e1s complejas, o <strong><a href=\"https:\/\/es.wordpress.org\/plugins\/woo-advanced-shipment-tracking\/\" target=\"_blank\" rel=\"noopener\">Advanced Shipment Tracking<\/a><\/strong> para ofrecer seguimiento de env\u00edos a tus clientes.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-zonas-de-envio-woocommerce-1024x472.png\" alt=\"Im\u00e1gen de c\u00f3mo agregar zonas de env\u00edo en WooCommerce\" class=\"wp-image-5800\" title=\"\" srcset=\"https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-zonas-de-envio-woocommerce-1024x472.png 1024w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-zonas-de-envio-woocommerce-300x138.png 300w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-zonas-de-envio-woocommerce-768x354.png 768w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-zonas-de-envio-woocommerce-1536x709.png 1536w, https:\/\/codebullsteam.com\/wp-content\/uploads\/2024\/08\/agregar-zonas-de-envio-woocommerce.png 1918w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f3mo agregar zonas de env\u00edo en WooCommerce<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Optimizaci\u00f3n para SEO Internacional<\/h2>\n\n\n\n<p>Para asegurar que tu sitio web sea visible en diferentes mercados, es crucial optimizar tu SEO internacionalmente. Aqu\u00ed algunos consejos clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URLs Localizadas<\/strong>: Aseg\u00farate de que cada versi\u00f3n de tu sitio en diferentes idiomas tenga su propia URL \u00fanica (por ejemplo, <code>misitio.com\/es<\/code> o <code>es.misitio.com<\/code> para la versi\u00f3n en espa\u00f1ol).<\/li>\n\n\n\n<li><strong>Etiquetas hreflang<\/strong>: Estas etiquetas ayudan a Google a identificar las versiones ling\u00fc\u00edsticas de tu sitio. WPML las a\u00f1ade autom\u00e1ticamente, pero si usas otro plugin, aseg\u00farate de configurarlas.<\/li>\n\n\n\n<li><strong>Palabras Clave Locales<\/strong>: Realiza una investigaci\u00f3n de palabras clave para cada mercado y optimiza tu contenido en consecuencia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Internacionalizar tu sitio WordPress es un proceso que requiere tiempo y planificaci\u00f3n, pero con los plugins y configuraciones correctas, puedes abrir tu tienda a un mundo de nuevas oportunidades. Aseg\u00farate de seguir cada paso detalladamente y adaptar tu estrategia a las necesidades de cada mercado para maximizar tu \u00e9xito global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n Internacionalizar tu sitio web WordPress es un paso crucial si deseas expandir tu negocio a nuevos mercados. Este proceso implica adaptar tu tienda para que sea accesible a usuarios de diferentes pa\u00edses, permitiendo que naveguen y compren en su idioma y moneda preferidos. En esta gu\u00eda, te explicaremos c\u00f3mo hacerlo de manera efectiva, abarcando [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":null,"ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":null,"ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36,44,43],"tags":[],"class_list":["post-5776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-es","category-plugins-es","category-wordpress-es"],"_links":{"self":[{"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/posts\/5776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/comments?post=5776"}],"version-history":[{"count":6,"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/posts\/5776\/revisions"}],"predecessor-version":[{"id":5803,"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/posts\/5776\/revisions\/5803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/media\/5811"}],"wp:attachment":[{"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/media?parent=5776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/categories?post=5776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/codebullsteam.com\/es\/wp-json\/wp\/v2\/tags?post=5776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}