Types of Shopify Support Services
Every day comes with new updates and capabilities to the software and services we use, that’s why we want to make it easier for you and present the different ways you can work to keep your Shopify store in a good shape with the proper web support tasks.
Your site is like your car, it needs to be regularly maintained and serviced in order to keep it working as it should or it will eventually break down.
Performing regular maintenance lets you focus on growing and improving your business and worry less about your website support.
There are tasks you should expect to be done on a regular basis on your store, these are the ones we think are the most important:
Updating Your Shopify Theme
We recommend to always have your Shopify theme up to date, theme developers create newer versions to give us more features and bug fixes. Also, security and performance improvements are included in these updates.
It’s time to upgrade your theme if it’s been six months or more, probably the latest version has additional features you want. We recommend to create a biannual reminder in your calendar to check for updated versions of your theme to get into the habit of updating it.
Improving Store Speed
Page loading is clearly a significant piece of the user experience, web visitors care about getting to the data they need as quick as could be expected under the circumstances.
Another significant factor to consider is the way by which page load speed influences your search engine rankings.
If people are navigating out of your web page as fast as they got there, then Google will think your website isn’t important so they will push it further down the rankings.
Pages with a more extended load time will, in general, have higher bounce rates and lower average time on page.
Ecommerce success depends on the speed of your website. It has a direct impact on your conversion rates, repeat business, and SEO rankings. And, with Google’s impending changes to search ranking in May 2021, site performance will become even more critical as a competitive advantage.
Backing Up Files
Now that we know Shopify works with themes, you may find yourself in a situation where you need to alter or change the design of one of your existing themes.
Yes, such circumstances can be unpleasant, and they will almost certainly leave you perplexed. However, if you back up your Shopify themes before trying with a new one, you can lessen the chances of losing your hard work.
What if we told you that backing up your Shopify theme is just as crucial as keeping your store’s data in CSV format? Yes, the concepts are far more important than one might think!
Developing Content Strategies
Regardless of whether you’re simply beginning with content marketing or you’ve been using a similar methodology for some time, it never damages to return to your content procedure plan – to ensure it’s state-of-the-art, inventive, and solid.
The initial step to getting a major advantage over the competition is to have a strong, savvy content marketing plan set up.
A good content strategy refers to the management of pretty much any tangible media that you create and own: written, visual or downloadable.
It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
Search Engine Optimization
Search engine optimization is important for the success of any online business. In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
Most of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages.
To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions for your most common keywords.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
Consistency is a golden-rule in design.
To provide a quality experience to your users it is essential that you are consistent in both design and content of your Shopify store.
Consistency is the biggest factor that separates a negative experience from a positive one.
Users become familiar with the small details of your site. They’ll associate a specific color as your “link color”, they’ll come to recognize the typeface of your body copy, etc.
The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent.
Website responsiveness is also a great way to refine the content on your site, making sure that people using a mobile device are only seeing the most essential information.
With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly.
A site with an effective mobile experience will show up in search results above one without.
One of the major benefits of using a responsive design for your e-commerce website is that it takes less time and effort to generate unique designs for each available device. In addition, the cost of managing your eCommerce store is significantly decreased.
Adding New Features & Functionality
Last but not least, there’s always room for improvement, you can always add new functionalities to your site and offer a bigger experience to your users.
Imagination is the limit.
It’s practically required for businesses that want to remain relevant in their industry.
Companies that hope to not just survive, but thrive in the market need to integrate new design trends, unique elements, and innovative technology.
These updates, often in the shape of new website functionalities can help brands stay on the forefront of their industry, continually capture consumers, and constantly increase revenue.
As you see, there is a lot of Shopify support tasks you can do to boost your site and offer a better experience to your users, each of these tasks we present above gives you the possibility to enhance and improve your site, you may want to start with a couple and we are completely sure the benefits of it would impress you.
If you are not an expert in the field and you still want to improve any of the above topics, we encourage you to take a look at these Shopify Development Agencies, we are sure that you will find the one that best suits your needs.
You can always ask us on our social channels (Facebook & Instagram) or via WhatsApp at any time if you have any doubts.