Web Design & Dev Financial Services

Full website redesign for a financial institution with 40 years of history.

We designed and built Coltefinanciera's new site from the ground up — focused on converting visitors into qualified leads for their financial products.

The Challenge.

40 years in business, but the site wasn't converting visitors into leads. The challenge: a redesign that did the commercial work the sales team actually needed.

What we did.

A full design and development process: UX research, segment-based architecture, UI and a WordPress build — every page with a clear conversion goal.

  • UX research: interviews with the sales team and competitor analysis
  • Information architecture and wireframes by segment (business / personal)
  • Full UI design of the page system
  • WordPress build with optimized speed and technical SEO
  • Lead-capture forms connected to the sales team
  • QA and PageSpeed optimization for technical SEO

The Results.

  • Lead capture from the site increased 130% in the first 90 days post-launch.
  • Mobile PageSpeed rose from 41 to 89 — without compromising the brand's visual identity.
  • The sales team now receives more informed leads with clearer buying intent.
  • Coltefinanciera's 40 years of history now have a site that works just as hard as their team.
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