Web Design & Dev Financial Services

Full website redesign for a financial institution with 40 years of history.

We built Coltefinanciera's new site from the ground up, focused on converting visitors into qualified leads for their financial products. The UI came from an external designer we coordinated.

The Challenge.

40 years in business, but the site wasn't converting visitors into leads. The challenge: a redesign that did the commercial work the sales team actually needed.

What we did.

A full process we led end to end: UX research, segment-based architecture, a UI by an external designer we coordinated and our WordPress build, with a clear conversion goal on every page.

  • UX research: interviews with the sales team and competitor analysis
  • Information architecture and wireframes by segment (business / personal)
  • UI design of the page system, by an external designer we coordinated
  • WordPress build with optimized speed and technical SEO
  • Lead-capture forms connected to the sales team
  • QA and PageSpeed optimization for technical SEO

The Results.

  • Lead capture from the site increased 130% in the first 90 days post-launch.
  • Mobile PageSpeed rose from 41 to 89 without compromising the brand's visual identity.
  • The sales team now receives more informed leads with clearer buying intent.
  • Coltefinanciera's 40 years of history now have a site that works just as hard as their team.
Coltefinanciera, view 1
Coltefinanciera, view 2
Coltefinanciera, view 3


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